Recently, SBI Digital Asset Holdings Co., Ltd (SBI DAH) announced its big plan to bring fan tokens from top football clubs to the Japanese market. This strategic partnership with Chiliz (CHZ), a leader in blockchain technology for sports, is expected to revolutionize the way Japanese fans engage with their favorite teams.
Increase Fan Engagement with Fan Tokens
The partnership, announced on May 9, aims to provide sports fans in Japan with an unprecedented experience. With fan tokens, they will have the opportunity to influence club decisions, access exclusive content, and experience a deeper engagement with the global community.
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Connect Fans with Football Clubs
Chiliz, founded in 2018, has become a respected name in fandom marketing and fan engagement. Through their blockchain platform, Chiliz has established partnerships with major clubs such as FC Barcelona, Manchester City, and Inter Milan.
Now, through a joint venture with SBI DAH, Chiliz will bring a similar experience to Japan, allowing fans to buy and trade fan tokens from clubs such as Arsenal, AC Milan, Manchester City, FC Barcelona, Inter Milan, and Paris Saint-Germain.
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SBI DAH's Role in Chiliz Chain
The proposed joint venture will not only integrate Japanese fans into Chiliz's global network, but will also involve SBI DAH as a node operator within Chiliz Chain. The move confirms SBI DAH's commitment to play an important role in the governance of Chiliz's Web3 ecosystem.
Conclusion
The partnership promises unprecedented access and new experiences for sports fans in Japan, backed by the SBI Group's extensive network of more than 50 million clients. The partnership is expected to be an important milestone in the evolution of the sports fan community and blockchain technology.
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