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Telegram, a privacy-first instant messaging platform, has announced that starting this Friday, channel owners will earn 50% of the ad revenue generated on their channels, which is paid exclusively using the TON cryptocurrency. This news pushed the price of TON up by 31% in one hour.
Telegram is one of the largest instant messaging platforms in the world, with over 800 million monthly active users. Telegram's broadcast channels, which allow users to broadcast public messages to large audiences, garner more than a trillion views each month.
However, only about 10% of these impressions are monetized through Telegram Ads, a promotional tool offered by this platform. This points to the need for alternative sources of income for channel owners, who often produce high-quality content and benefit the Telegram community.
To solve this problem, Telegram is launching an ad revenue sharing system in nearly 100 countries, which will split ad revenue 50:50 with channel owners. The system will use TON, a cryptocurrency that runs on top of the Telegram Open Network (TON) blockchain, as a proprietary means of payment. Thus, Telegram creates a mutually beneficial ecosystem, where channel owners can increase their income, while Telegram users can enjoy more diverse and quality content.
What is TON?
TON is a blockchain project launched by Telegram in 2018, with the aim of creating a decentralized platform that can support a wide range of applications, including messaging, payments, storage, identity, and more. TON uses a cryptocurrency called Gram, which is intended to facilitate transactions and network operations.
However, due to regulatory constraints from the U.S. Securities and Exchange Commission (SEC), Telegram eventually pulled out of the TON project in 2020, returning funds to investors and leaving TON in the hands of community developers. TON later evolved into an open source blockchain platform and supported various projects, including engagement-based games and the "Notcoin" memecoin.
Now, Telegram's decision to integrate TON as an advertising revenue share payment currency marks an important step for both the platform and the cryptocurrency. Durov, the founder of Telegram, stated that this approach is similar to the use of Telegram usernames on Fragment, a decentralized social media platform that also uses TON as its currency.
How Does the Telegram Ad Revenue Sharing System Work?
Telegram's ad revenue sharing system will go into effect on Friday, March 2, 2024, and will be open to channel owners in nearly 100 countries. To participate, channel owners must register their channel with the Telegram Ad Platform, a service that will display ads that are relevant and relevant to the channel's content and audience.
Telegram will split ad revenue on a 50:50 basis with the channel owner, which means that every time a user sees or clicks on an ad on the channel, the channel owner will get half of the revenue generated by the ad. This revenue will be paid exclusively using TON, which will be sent to the crypto wallet linked to the channel owner's Telegram account.
Channel owners can withdraw their TONS at any time, or use them to promote their channel through Telegram Ads. Thus, Telegram creates a "virtuous circle", where channel owners can increase their income and popularity, while Telegram users can enjoy more diverse and quality content.
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What impact will it have on TON?
Telegram's announcement of an advertising revenue sharing system using TON received a positive response from the market, which was reflected in the increase in the price of TON. TON jumped from $2.15 to $2.92, its highest level since February 2022, within an hour of the announcement. This pushed TON's market capitalization above $9.8 billion, and ranked it as the 15th largest cryptocurrency by market cap.
With this announcement, Telegram shows its support for TON, which was previously abandoned by this platform. Telegram also demonstrated its innovation in integrating blockchain and cryptocurrencies into their messaging and content services, which could set an example for other platforms. In addition, Telegram also provides new utility to TON, which can increase the demand and adoption of this cryptocurrency.
It is estimated that Telegram's advertising revenue sharing system will increase the volume of TON transactions, as channel owners will receive and withdraw TON periodically. It will also increase the liquidity and stability of TON, as there will be more exchanges between TON and other cryptocurrencies or fiat. In addition, Telegram's advertising revenue sharing system will also increase public awareness and interest in TON, as there will be more users exposed and engaged with this cryptocurrency.
Conclusion
Telegram and TON have a vision to create a safe and secure decentralized world by using messaging, content, and cryptocurrencies. With their recent announcement of an advertising revenue sharing system using TON, they have made a big step towards that vision.
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How to Buy Toncoin (TON) on Bittime
You can buy and sell Toncoin (TON) in an easy and safe way through Bittime. Bittime is one of the best crypto applications in Indonesia that has been officially registered by Bappebti.
Toncoin (TON) is available on Bittime with a market pair of TON/IDR. To be able to buy TON IDR on Bittime, make sure you have registered and completed identity verification. In addition, also make sure that you have enough balance by depositing some funds into the wallet. For your information, the minimum asset purchase at Bittime is Rp10,000. After that, then you can make a crypto asset purchase in the application.
Learn the complete guide on how to buy Toncoin (TON) on Bittime.
Monitor the price chart movements of Toncoin (TON), Bitcoin (BTC), Ethereum (ETH), Solana (SOL) and other cryptos to find out today's crypto market trends in real-time on Bittime.
Read Also:
Getting to Know Toncoin (TON): Definition, History, Advantages, and How to Buy It
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DISCLAIMER: This article is informational in nature and does not constitute an offer or solicitation to sell and buy any crypto asset. Trading crypto assets is a high-risk activity. Crypto asset prices are volatile, where prices may change significantly from time to time and Bittime is not responsible for fluctuations in crypto asset exchange rates.
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