Google and social media platform Reddit have entered into a strategic collaboration. Through this collaboration, Reddit will provide its content to help Google train artificial intelligence (AI) models.
Google and Reddit Collaboration Model
In its announcement, Reddit stated that it would provide better model training techniques to Google. Google will gain access to Reddit's data application programming interface ( API ), which provides content directly from the Reddit platform.
With this access, Google can take advantage of the massive content that Reddit has, so that this content can be integrated into various Google products. Instead, Reddit will use Vertex AI, Google's AI-based service designed to improve search results for businesses.
Reddit emphasized that this collaboration does not change its data API requirements. Restrictions on commercial access without prior approval for developers or companies remain in effect.
This deal comes after a report from Bloomberg showed that Reddit had secured a $60 million training deal with an undisclosed AI company. Previously, Reddit had stated its plans to charge for API usage.
Interestingly, this collaboration is the first known agreement between Reddit and a leading AI developer. In 2023, Google revised its privacy policy to allow the use of publicly available data for AI training purposes.
This change comes after OpenAI, the developer of ChatGPT, faced a class-action lawsuit in California, which accused the company of unlawfully harvesting private user data from the internet.
However, Anthropic, a generative AI startup, promised not to use client data to train large language models (LLM) starting January 2024.
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Google and Reddit Relationship
Despite their collaboration, Google and Reddit have not always had a good relationship. Previously, Reddit had threatened to block Google's crawlers from accessing its site, for fear that the companies could exploit its data to train AI models.
Reddit conducted an initial public offering (IPO) on February 22, 2024, to increase its valuation to exceed $10 billion by 2021. The IPO filing, scheduled for March, marks the first major social media IPO since Pinterest in 2019.
In recent months, AI model developers have been actively pursuing agreements with content providers to diversify their training data, beyond relying solely on web scraping. This step was taken after many content owners complained that their material was being used without permission.
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