PLANET Token Prices Soar after Collaboration with Messi

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Bittime -  The latest news from thecrypto world,namely the collaboration between soccer star Lionel Messi and the initiative to join PLANET to presenttokenRWA(real world asset), hit the crypto market and triggered price spikes and fluctuations in PLANET tokens.

The PLANET crypto token has had a tumultuous week, attracting the interest of traders looking to capitalize on the launch of the first tokenized product involving football legend Lionel Messi. Based on data from CoinCodex, the volatility of this token reached 6.82% on February 21, which is considered high.

PLANET's price briefly surged to $0.00011 on February 19 with a 24-hour trading volume exceeding $23.5 million. This happened after Messi, the player from Argentina, announced the launch of a tokenization product in collaboration with Join The PLANET, a non-profit organization that focuses on the environment and is the party behind the PLANET token.

When this article was written, the price of PLANET was at $0.00009, with quite sharp fluctuations throughout this week. However, this token still increased by 17.9% compared to the previous seven days.

Real-world asset tokenization (RWA) is the process of converting ownership of traditional physical or financial assets into digital tokens on the blockchain . Commonly tokenized assets include property, works of art, and commodities. However, details regarding the types of assets that will be tokenized with Messi have not been disclosed. The plan is that the RWA product will be launched on March 1 2024.

The collaboration between the PLANET project and Messi was first announced in July 2023 through a video featuring the athlete as a supporter of environmental sustainability and the fight against pollution using blockchain technology.

PLANET's strategy was inspired by Amazon's "Flywheel", a business model that focuses on offering a variety of products at affordable prices to attract more customers. According to the project's website, they plan to use the RWA collection to fund decentralized autonomous organizations ( DAOs ) working on social and sustainability issues, in line with the UN's Sustainable Development Goals (SDGs).

PLANET states that their goal is $100 million in annual revenue. Please note, Messi's involvement in the world of Web3 is nothing new. In 2022, the player partnered with crypto exchange Bitget and became their brand ambassador.

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The reason Messi collaborated with PLANET

There are several reasons why Lionel Messi collaborated with the PLANET token, namely:

1. Concern for the Environment

Messi is known as a person who cares about the environment. Collaboration with PLANET tokens allows him to use his influence to promote important issues such as environmental sustainability and fighting pollution.

2. Potential of Blockchain Technology

Messi believes that blockchain technology has the potential to have a positive impact on the world. PLANET uses blockchain to increase transparency and efficiency in the funding of environmental projects.

3. Business Opportunities

PLANET is an ambitious project with an annual revenue target of $100 million. A collaboration with Messi could help increase the popularity and adoption of the PLANET token, ultimately benefiting all parties involved.

4. Messi's interest in Web3

Messi showed interest in the world of Web3, including crypto and the metaverse. The collaboration with PLANET is a strategic move for him to expand his reach in the Web3 space.

5. Financial Agreement

It is estimated that Messi received a significant fee for this collaboration. This is certainly an important consideration for him, considering his status as one of the most expensive athletes in the world.

6. Messi's reputation

Messi has a large and loyal global fan base. PLANET can leverage Messi's popularity to reach a wider audience and raise awareness about environmental issues.

7. PLANET Credibility

PLANET is a project supported by the non-profit organization Join The Planet, which has a good track record in dealing with environmental issues. This gives credibility to the project and increases investor confidence.

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