In an innovative move, IBM, a giant of the artificial intelligence company, has collaborated with SAP, an expert in enterprise resource planning (ERP), to bring about a major transformation in the consumer goods and retail industry sector. Both aim to revolutionize aspects ranging from supply chains to financial operations, sales and services using generative AI.
Combining Advanced IBM and SAP Technologies
This collaborative project focuses on combining IBM WatsonX's enterprise-ready data and AI platform and AI assistant into an SAP solution. The goal is to develop generative and traditional AI solutions, with a particular focus on direct-to-store delivery business processes and product portfolio management.
This collaboration promises significant improvements in understanding and managing the complexity involved in these business processes.
Improving Operations in the Consumer Sector
At the global and regional level, the challenge for consumer industry organizations is managing diverse commerce applications while requiring sophisticated analytics to provide recommendations that can improve operations and meet customer expectations.
Luq Niazi from IBM Consulting stated that this collaboration with SAP is expected to integrate AI into SAP solutions to help clients achieve greater business value.
Integration of External Data into SAP Solutions
One of the main components of this collaboration is the integration of external data, such as weather conditions and traffic data, into the SAP Direct Distribution solution. The goal of this integration is to help companies identify optimal store delivery routes, reduce costs and carbon footprint, and ensure efficient delivery based on local conditions.
Special Recommendations at Store Level
At the store level, this collaborative solution aims to provide specific product recommendations, using AI-driven planning based on historical sales patterns and anticipated demand. This is expected to maximize sales while minimizing waste, as well as simplifying the order completion process.
Utilizing SAP and WatsonX Technology Platforms
IBM Consulting plans to develop this innovative solution using the SAP Business Technology Platform and integrating WatsonX via API. This integration is expected to improve the user experience for warehouse planners, shipping associates, and client representatives by leveraging WatsonX Assistant to create chatbots.
Expression of Enthusiasm from SAP
SAP's EJ Kenney expressed enthusiasm for the collaboration, saying it is an important step to help consumer goods companies transform their operations and improve financial performance.
SAP aims to harness the power of AI to manage final distribution more effectively, minimize waste, and increase customer satisfaction.
Conclusion
This collaboration between IBM and SAP paves the way for a significant transformation in the way consumer goods companies manage operations and customer interactions, marking a step forward in the application of AI in consumer industries.
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