Visa, a renowned payments company, has announced the launch of its web3-based loyalty rewards program in collaboration with SmartMedia Technologies. This program aims to increase customer interaction by providing digital wallets.
Customers can use this wallet to collect various rewards such as digital tickets, loyalty coins, digital collectibles and more from various brands. These prizes can later be used for various experiences, both virtual and physical.
According to Visa, using this rewards program does not require in-depth technical knowledge of blockchain, making it easily accessible to everyone. This program is designed to make things easier for both partners and consumers, with a simple registration process.
SmartMedia Technologies, founded in 2018, is the pioneer behind this web3 platform. This company has collaborated with several big names such as American Express, Unilever, and Burberry. SmartMedia Technologies CEO, Tyler Moebius, stated that this collaboration with Visa aims not only to increase rewards for customers, but also to create a new model for exchanging value between brands and consumers in the era of mobile payments.
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